Interesting piece in the NYT style section recently. Apparently, in the very long wake of the Great Recession, people aren’t as attracted to the boyish waif look in men’s fashion anymore. Interestingly, there was a lot of discussion as well about this in the couple of years after 9/11. Something that Bill and I used to suggest, and wrote about in The Fourth Turning: greater distance between gender roles in the [4T] and in the emerging Millennial (born 1982-200?).
Especially in a depressed economy, the editors concluded, the Details man was not well represented by the boys so fashionable a moment ago.
“It’s not just models, it’s actors, it’s advertising, it’s the movies,” said Sam Shahid, creative director of Shahid & Company and a force behind campaigns that first helped put Calvin Klein’s name on half the world’s backsides. “It’s trendy to do this, and everyone’s suddenly jumping on it,” Mr. Shahid said, referring to the abrupt rejiggering of masculine ideals.